Chapter 1
Why Ethics Matter
Introduction

 Before blindlyBut what does successDoes it include a blamelessEthics consists of the standardsHow might ethicsIn our personalIn our practices inIn our professional livesIt establishes the levelsOur goal is to understandShould we careThat is the centralWhatever hopes you haveWill you measure it of behavior to which we hold ourselves in our personal and professional lives.  Before blindlyBut what does successDoes it include a blamelessEthics consists of the standardsHow might ethicsIn our personalIn our practices inIn our professional livesIt establishes the levelsOur goal is to understandShould we careThat is the centralWhatever hopes you haveWill you measure it of honesty, empathy, and trustworthiness and other virtues by which we hope to identify our personal behavior and our public reputation.  Before blindlyBut what does successDoes it include a blamelessEthics consists of the standardsHow might ethicsIn our personalIn our practices inIn our professional livesIt establishes the levelsOur goal is to understandShould we careThat is the centralWhatever hopes you haveWill you measure it lives, our ethics sets norms for the ways in which we interact with family and friends.  Before blindlyBut what does successDoes it include a blamelessEthics consists of the standardsHow might ethicsIn our personalIn our practices inIn our professional livesIt establishes the levelsOur goal is to understandShould we careThat is the centralWhatever hopes you haveWill you measure it, ethics guides our interactions with customers, clients, colleagues, employees, and shareholders affected by our business practices (Figure 1.1).

 Before blindlyBut what does successDoes it include a blamelessEthics consists of the standardsHow might ethicsIn our personalIn our practices inIn our professional livesIt establishes the levelsOur goal is to understandShould we careThat is the centralWhatever hopes you haveWill you measure it about ethics in our lives?  Before blindlyBut what does successDoes it include a blamelessEthics consists of the standardsHow might ethicsIn our personalIn our practices inIn our professional livesIt establishes the levelsOur goal is to understandShould we careThat is the centralWhatever hopes you haveWill you measure it business and the professions?  Before blindlyBut what does successDoes it include a blamelessEthics consists of the standardsHow might ethicsIn our personalIn our practices inIn our professional livesIt establishes the levelsOur goal is to understandShould we careThat is the centralWhatever hopes you haveWill you measure it question we will examine in this chapter and throughout the book.  Before blindlyBut what does successDoes it include a blamelessEthics consists of the standardsHow might ethicsIn our personalIn our practices inIn our professional livesIt establishes the levelsOur goal is to understandShould we careThat is the centralWhatever hopes you haveWill you measure it why the answer is yes.

 Before blindlyBut what does successDoes it include a blamelessEthics consists of the standardsHow might ethicsIn our personalIn our practices inIn our professional livesIt establishes the levelsOur goal is to understandShould we careThat is the centralWhatever hopes you haveWill you measure it for your future, you almost certainly want to be successful in whatever career you choose.  Before blindlyBut what does successDoes it include a blamelessEthics consists of the standardsHow might ethicsIn our personalIn our practices inIn our professional livesIt establishes the levelsOur goal is to understandShould we careThat is the centralWhatever hopes you haveWill you measure it mean to you, and how will you know you have achieved it?  Before blindlyBut what does successDoes it include a blamelessEthics consists of the standardsHow might ethicsIn our personalIn our practices inIn our professional livesIt establishes the levelsOur goal is to understandShould we careThat is the centralWhatever hopes you haveWill you measure it in terms of wealth, status, power, or recognition?  Before blindlyBut what does successDoes it include a blamelessEthics consists of the standardsHow might ethicsIn our personalIn our practices inIn our professional livesIt establishes the levelsOur goal is to understandShould we careThat is the centralWhatever hopes you haveWill you measure it embarking on a quest to achieve these goals, which society considers important, stop and think about what a successful career means to you personally.  Before blindlyBut what does successDoes it include a blamelessEthics consists of the standardsHow might ethicsIn our personalIn our practices inIn our professional livesIt establishes the levelsOur goal is to understandShould we careThat is the centralWhatever hopes you haveWill you measure it reputation, colleagues whose good opinion you value, and the ability to think well of yourself?  Before blindlyBut what does successDoes it include a blamelessEthics consists of the standardsHow might ethicsIn our personalIn our practices inIn our professional livesIt establishes the levelsOur goal is to understandShould we careThat is the centralWhatever hopes you haveWill you measure it guide your decision-making and contribute to your achievement of these goals?